Rehoboth is Located 90 km south of the capital Windhoek with approximately 40 000 inhabitants (this include the immediate surrounding, rural community). The Town enjoys a strategic location on the national highway, untapped natural resources, including tourism and eco-tourism potential, low cost for land and business properties and a potential market. There are more than 190 registered businesses and two financial institutions.
The town's abundant flora is possibly its greatest tourist asset. Consequently, Rehoboth is now emerging as one of Namibia's most vibrant and prominent destinations for leisure and eco tourism. The Town's museum is recognized as having designated national collections, often of international importance, and attracts thousands of visitors every year.
Accommodation around the Town is provided in comfortable bungalows varying in size. Clean, safe, healthy environment, friendly people and easy access to local amenities is what makes the Town and is exactly the type of impression we want people to take away. The Town has thus adopted a vision to strive for effective utilization of all natural resources and prudent control of assets to the benefits of all stakeholders.

The potential for small and micro-enterprise development is high in Rehoboth. However, not withstanding, there is no eager capital. Similarly, Rehoboth lack a well-organized private sector, which could develop alternative business support structures, including access to capital by tapping into emerging domestic and national delivery systems.

As part of Rehoboth's wider economic strategy, tourism is playing a part in diversifying the Town's economy and thus ensures its future prosperity. However, Rehoboth is not alone in attempting to maximize its potential in this way, so we will need to increase our competitiveness to allow for continued business development and growth. This will revolve around dealing with issues like:

  • Improving service delivery and providing business support
  • Improving market intelligence and the sharing of information
  • Encourage greater flexibility of the tourism product, especially in terms of availability
  • Improve a critical mass of attractions

The economic development division is responsible for improving strategic planning for tourism through greater understanding and cooperation between everyone involved in planning and development and by more realistic business projection. Tourism represents one of the most buoyant sectors of Namibia's economy and, in Rehoboth in particular, has become a significant means of job and wealth creation. The employment opportunities created stretches across a range of skills as well as embracing a host of activities from producing tourism related products to customer services.

While aiming to encourage and foster growth in tourism it is also important to take account of sustainability and the impact of current and future tourism. Central to sustainable development is the aim to achieve wider social progress reflecting the needs of everyone in the community. In this respect it is crucial to adopt the philosophy of ?tourism for all?, particularly for those in the less disadvantage section of the society.

In its short and medium term the Town Council is working on developing an Ambassador Programme to reflect wide range of Rehoboth's culture and what the town has on offer for potential investors in order to ensure growth and stability and further improve the standard of life of its inhabitants.